Our PDF Expert is “App of the Year” and Spark is “Best of 2015” by Apple
I woke to amazing news yesterday!
Our first ever Mac app — PDF Expert won “App of the Year Runner-Up” on the Mac App Store! It’s the most prestigious award we’ve got to date!
I want to thank the whole Readdle team who made it possible! Every single person, be it a designer, or a customer happiness officer, or a developer contributed to this big award.
I also wrote a detailed blog post on how we managed to get to #1 Paid App worldwide during the launch.
But wait, there is more! Our famous email client Spark made it to the list of “Best of the App Store 2015”, also by Apple! I was in awe!
A successful PR campaign a few days earlier made it very popular. It was actually one of the best reactive campaigns I’ve ever done.
- It often takes much more than a great product to become “App of the Year”
- You have to build a product that will resonate with tech community
- Awards and inclusions in top lists can easily double your sales
- It’s important to be able to react fast when the opportunity comes
I just wanted to say thank you who made this possible!