PDF Expert is App of the Year and Spark is in the list of “Best of 2015”

Our PDF Expert is “App of the Year” and Spark is “Best of 2015” by Apple

I woke to amazing news yesterday!

Our first ever Mac app — PDF Expert won “App of the Year Runner-Up” on the Mac App Store! It’s the most prestigious award we’ve got to date!

Screen Shot 2015-12-09 at 17.33.14.pngPDF Expert is App of the Year 2015.

I want to thank the whole Readdle team who made it possible! Every single person, be it a designer, or a customer happiness officer, or a developer contributed to this big award.

I also wrote a detailed blog post on how we managed to get to #1 Paid App worldwide during the launch.

But wait, there is more! Our famous email client Spark made it to the list of “Best of the App Store 2015”, also by Apple! I was in awe!Screen Shot 2015-12-09 at 15.59.45.png

A successful PR campaign a few days earlier made it very popular. It was actually one of the best reactive campaigns I’ve ever done.

Lessons learned:

  • It often takes much more than a great product to become “App of the Year”
  • You have to build a product that will resonate with tech community
  • Awards and inclusions in top lists can easily double your sales
  • It’s important to be able to react fast when the opportunity comes

I just wanted to say thank you who made this possible!

Advertisements

One thought on “PDF Expert is App of the Year and Spark is in the list of “Best of 2015”

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s